Tag Archives: email marketing

3 Reasons To Have An eNewsletter

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An eNewsletter has become common practice for many businesses, and you probably get at least a  few delivered to your inbox every month. They are relevant in nearly every industry- print included –  and allow for tracking of clicks and opens. It is a powerful weapon in every marketing department’s arsenal. And even better, it… Read More »

Does Mobile Have Better ROI Than Email?

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According to Steve Snyder, chief sales and strategy officer, Consent Media, well crafted mobile campaigns have 2.6x the ROI of corresponding email campaigns. In his presentation “Using Mobile Marketing to Drive Print Sales and Expand Client Relationships” at Print Solutions 2011, he presented audiences with the following chart: Average Retail Transaction $50 Email Mobile Database… Read More »

Auto Stealth: THIS Is the Top Marketing Idea of the Year

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Twenty minutes ago I got an email from Tim Pitts at trendwatching.com. Tim wanted to know what I think of the trendwatching service. What I like and don’t like. What (if anything) would make me want to buy the premium service. What else I’d like to see the trendwatching masters do. This email is revolutionary.… Read More »

Personalize? Just Because We Can, Doesn’t Mean We Should.

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I received an annoying email from Harry and David this morning. This was definitely not an accident. I didn’t like it and here’s why. The Harry and David Harvest 2010 catalog showed up in my mailbox yesterday, complete with Intelligent Mail Barcode and a note to the Postmaster to deliver in the proscribed two-day window.… Read More »