Tag Archives: email

What Is Multi-Channel Marketing?

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The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology evolves, the meaning of multi-channel marketing and all that it embraces also evolves. Multi-channel marketing is all about using… Read More »

What Are You Doing to Compete with Email?

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There has been a lot of chatter about email vs. direct mail lately, and for good reason. Email is cheap. Email provides instant gratification. Email campaigns can be deployed at the push of a button. It is no wonder that marketers love email. In fact, according to StrongMail’s 2011 Marketing Trends Report, 65% of businesses… Read More »