Tag Archives: epsilon

Recent Breaches Highlight Importance of Data Security

By

Last week, I attended the 2011 Xplor International Conference & Vendor Forum, which hosted a number of educational sessions on transactional documents, such as bills and statements, and the infrastructure that enables output and delivery of these mission-critical applications. Not only do these types of documents need to reach 100% of recipients consistently every cycle;… Read More »

The “Old [Direct] Way” Retains Its Appeal for Everybody

By

Epsilon research released in August “…shows the preferential attitudes about the trustworthiness of mail strengthened for consumer respondents of all age groups from 2008 to 2010.” Translation: People trust direct mail more than other marketing channels. The survey was conducted by ICOM, a division of Epsilon Targeting. Research focused on attitudes of 18 to 34 year-olds… Read More »