Tag Archives: Google

Are You Ready to Get on the Google+ Train?

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When Google+ was first released in 2011, there certainly was a lot of buzz in the marketing world.  However, for many of us, the reaction was this: “Oh no; do we really have another social network to worry about?” Well, if you have been neglecting adding Google+ to your marketing activities up until now, you… Read More »

Things to Know About the Google+ Pages Feature

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From the day Google+ was released a few months ago, it has made quite an impact on the world of social networking. Many reports indicate that 50 million users signed up for the service within the first three months. Yes, it’s true that there is still quite a gap between Google+ and Facebook and Twitter.… Read More »

5 Reasons Printers Should Care About Google +

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Google+ has only been with us for a short time. But within its first month, most reports state that more than 25 million people joined the service. What makes that fairly impressive is that the service was still only in invitational-only mode. However, Google has recently announced that the social network is now open to everyone.… Read More »

Part IX: Keeping Up with the Future

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Note: This is Part 9 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Since I first started writing the book Business Transformation: A New Path to Profit for the Printing Industry, things sure have changed a bit in the worlds of marketing, communications, and… Read More »

First Impressions of Google+

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At the end of June, search giant Google unveiled its new social networking site, Google+ (phonetically pronounced “Google Plus”). Google+ is the company’s attempt, albeit not its first, to create a social network that rivals dominant services like Facebook and Twitter. Google is trying to differentiate itself from those networks by providing robust tools for… Read More »

If Print Is Dead, Why Is Google in My Mailbox?

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Yesterday, I returned from the Print Solutions 2011 Conference and Expo where one of the over-riding themes was, not the death of print, but how digital content is driving print. Did you know that eight of the top 10 bestselling books in Japan are print versions of mobile novels (novels written in 200–300 word chunks… Read More »

Location-Based Services: What’s it All About?

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I’ve been seeing some great posts lately on the The Digital Nirvana that cover many different aspects of mobile marketing and technology, including mobile 2D barcodes, mobile content delivery, and more. In light of a number of very recent events, and to build upon my last post about data security, I wanted to cover one additional… Read More »