Tag Archives: green marketing

ISO versus the FTC on Post Consumer Waste


Ever heard this one before? A print buyer sends the specs for a job specifying “recycled paper”. We’re talking about recycled “content” here, which is simply any percentage of the paper made from fiber (paper) that has been diverted from a waste stream. This is further broken down into pre- and post-consumer waste components. Commonly,… Read More »

Repositioning Case Studies for “Green”


I’m used to looking at the case studies from digital press and personalization software suppliers for the marketing effectiveness of 1:1 printing, but as “green” continues to gather steam as a hot marketing angle, I’m starting to rethink how I position this information. This morning, I repositioned a case study from AutoNation and DME that… Read More »