Tag Archives: green printing

ECO Print Awards: Dissing Digital?

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This morning at drupa, Heidelberg announced its third Heidelberg ECO Printing Award, the only international environmental award for sustainable printing in the sheetfed offset sector. The award focuses on the usual —  sustainable use of resources and energy, climate protection, and environmentally aware management practices — all of which are really, really important. Awesome. However,… Read More »

ISO versus the FTC on Post Consumer Waste

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Ever heard this one before? A print buyer sends the specs for a job specifying “recycled paper”. We’re talking about recycled “content” here, which is simply any percentage of the paper made from fiber (paper) that has been diverted from a waste stream. This is further broken down into pre- and post-consumer waste components. Commonly,… Read More »

Repositioning Case Studies for “Green”

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I’m used to looking at the case studies from digital press and personalization software suppliers for the marketing effectiveness of 1:1 printing, but as “green” continues to gather steam as a hot marketing angle, I’m starting to rethink how I position this information. This morning, I repositioned a case study from AutoNation and DME that… Read More »