Tag Archives: ICOM

The “Old [Direct] Way” Retains Its Appeal for Everybody

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Epsilon research released in August “…shows the preferential attitudes about the trustworthiness of mail strengthened for consumer respondents of all age groups from 2008 to 2010.” Translation: People trust direct mail more than other marketing channels. The survey was conducted by ICOM, a division of Epsilon Targeting. Research focused on attitudes of 18 to 34 year-olds… Read More »