Tag Archives: ICOM

The “Old [Direct] Way” Retains Its Appeal for Everybody


Epsilon research released in August “…shows the preferential attitudes about the trustworthiness of mail strengthened for consumer respondents of all age groups from 2008 to 2010.” Translation: People trust direct mail more than other marketing channels. The survey was conducted by ICOM, a division of Epsilon Targeting. Research focused on attitudes of 18 to 34 year-olds… Read More »