It’s Marketing’s job to influence that 57 percent of the market opportunity before Sales contact, to position your company as a thought-leader and to make sure that customers don’t get locked into a requirements definition that locks you out of the sale. Since the majority of that process occurs on the web – or from colleague’s referrals based on what they have seen on the web, how you talk about your services online makes a big difference in potential sales success.
Every day the average person is bombarded with marketing messages. This happens from the time they wake up and turn on the radio or television, look at their smartphone…and then later as they drive by huge billboards, buses with ads on the side, and so on. There are marketing messages that seemingly come from everywhere.… Read More »
The whole point of inbound marketing is lead generation. You are taking website visitors and hoping that they lead to eventual sales. But you can’t take gigantic steps to get there. You need to take one step at a time in order to lay the proper groundwork. Here are a few points when it comes… Read More »
In my last article, I discussed the growing importance of understanding inbound marketing. Yes, it is a popular topic in the worlds of business and communications today… but for good reason: an effective inbound marketing strategy can truly help your organization grow! Today, I’d like to discuss a bit about how to move forward with… Read More »
Over the next few weeks, I’d like to share articles in a series that is focused on one major theme: How companies in the printing industry can use inbound marketing to grow their business. Here is Part 1! Every business dreams of those “easy” sales. The sales where customers virtually fall into your lap. Don’t… Read More »