Tag Archives: insurance broker

P&C: Agents of Change?

By

There nearly 1 million insurance agents and brokers employed in the U.S. and you would think that they would be fiercely competitive with each other. More and more, agencies are merging, consolidating and forming agency networks to compete with the real enemy – Direct Writers. Creating innovative communications has historically not been a core competency of insurance agencies but most recognize that this needs to change. As the demand for more effective and consistent customer touches continues to grow, agencies are looking for partners to help them execute regular, cost effective communications programs with their customers.