Tag Archives: Integrated marketing

What Is Multi-Channel Marketing?

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The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology evolves, the meaning of multi-channel marketing and all that it embraces also evolves. Multi-channel marketing is all about using… Read More »

Part I. Patience, Perseverance and Perspective

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Hello! Welcome to Part I of my series, a reflection of my new book, “Business Transformation: A New Path To Profit For The Printing Industry”. This is the first installment in a nine part series, chronicling some of the major highlights of the book, and how they can aid and assist your business into pushing… Read More »

New Skills for New Services

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Many companies acquiring new solutions fail to develop a comprehensive plan before going to market. They go right from training on the solution into the field with exactly the same approach that they used for their traditional offerings. This is a doomed approach. With that in mind let’s discuss the new skills for new services that are required for success with a new solution.