Tag Archives: lead generation

Marketing Automation and the Sales Funnel

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When it comes to marketing, I absolutely love talking about the various ways that companies can increase awareness of their products & services and then generate leads. If you are a services provider, I’m sure you do as well. But the bottom line is this — we can’t just stop at the awareness or lead-generation… Read More »

Tools and Techniques to Succeed with Inbound Marketing

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Over the past month, I’ve provided a bit of an overview on what inbound marketing is and why it’s important to your business. Today, I’d like to chat about some of the specific tools and techniques that you can use to succeed with your inbound marketing efforts. Your Blog When you set inbound marketing into… Read More »

Part VIII: Social Networking’s Role

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Note: This is Part 8 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Social networking is certainly one of my favorite passions. I truly believe that it can help print, mail, fulfillment, and marketing services providers in many different areas — including marketing, sales,… Read More »