Tag Archives: leadership

Importantitis, Hubris and the Entrepreneur

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In her book, Stephen Sondheim: A Life, Meryle Secrest quotes composer Steven Sondheim on his friend and colleague Leonard Bernstein’s consistent failure to produce any significant music after his great masterpiece “West Side Story.” Sondheim says Bernstein developed “a bad case of importantitis.” That is, anything he touched, by self- definition, had to have the… Read More »

Marketing Services Transformation- The Business Plan

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Most commercial operations (print, mail, and fulfillment) are sitting on top of unrealized revenue somewhere in the vicinity of 50% of their current business volume.  Chances are that a six million dollar operation has an additional three million dollars of untapped revenue potential within their existing customer base. While there are many sources or channels… Read More »