When people talk about how they are using social media in the marketing efforts, Facebook and Twitter are often the first answers given. Sure, they might be on LinkedIn. But they may currently only view it as a way for them to “collect people” – i.e. to amass connections. If that sounds similar to how… Read More »
Note: This is Part 8 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Social networking is certainly one of my favorite passions. I truly believe that it can help print, mail, fulfillment, and marketing services providers in many different areas — including marketing, sales,… Read More »
LinkedIn has great applications that you can add to your profile that can make it very informational to your online audience. They help mold your LinkedIn profile into an online portfolio of your past and current work, and what your business is all about. Here are some of my favorite applications to use for my… Read More »
In theory, if you really want to find the best solution at the best price, you need to talk to a lot of different suppliers and be willing to review a lot of bids. But who wants to source 100 vendors – or even 20 for that matter? In the past, I have always encouraged my clients to issue a short “Request for Information” or RFI in advance of the RFP process.
LinkedIn has always been a business-oriented social networking site. So it’s a natural place to set up shop and create a presence in order to connect with other businesses. It helps you to keep in touch with colleagues and customers, find experts, or show off your own expertise. LinkedIn allows you to interact and network… Read More »
The print industry has headlined social media outlets like Facebook and Twitter time and again. Yet, you still haven’t stepped out and joined the ruckus because you’re a brick and mortar printer who makes physical paper objects and the Internet just isn’t a logical way to promote your business, right? WRONG!