By Nancy Scott, Liberty Communications I got disturbed when I read Greg Sterling’s Screenwerk blog, in which he described how certain big media companies are turning to “content farms” populated by barely-paid “digital serfs.” Ugh! Writers are worth a lot more than $5 an article. In fact, a good copywriter can save your business. In… Read More »
By Neal Boornazian, President/CEO, Wilde Agency In today’s competitive market, experience, tactical expertise, education, and a mantel-full of industry awards may not be enough to land you a job, let alone your dream job. In fact, they may only be enough to get you a “thanks for your time.” To stand apart, you’ll need more.… Read More »
A couple of weeks ago, Harvey Hirsh posted that we should “Stop Selling Rectangles.” He offered some great ideas and insights – but if rectangles are what you’ve got, you can still make them more interesting with folding and finishing. Here is one of the super-cool folds from the foldfactory.com archives. Let me know what you think… Read More »
In this spring of smart spending, consider winning by increasing focus on your customer base. Know that this can be a really big win—like a Red Sox win against the Yankees in late September. Why? Because the most effective way to market to your base, to increase their loyalty and gain new sales and referrals, is also highly cost-efficient. You can leverage the transactional documents your company must produce and deliver to customers. In lean times, more than ever, a TransPromo strategy (or more accurately, a Transactional Response Marketing strategy) is a home run because the transactional communications budget also supports your marketing program.