Tag Archives: marketing services

The Top 5 Practices For Selling Marketing Services

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Selling marketing services may seem like one of those “pie in the sky” endeavors at times. There is more of an emotional component to selling services (versus products), because the intangible is involved. And the results desired (after your awesome services have been utilized) may mean different things to different people. You aren’t selling an… Read More »

Exploring Opportunities with Small and Medium Businesses

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While many companies compete to do business with large companies that can deliver sizeable long-term contracts for print and marketing services, a trend has emerged over the past few years related to targeting small and medium sized businesses across a wide range vertical markets. Many point to providers like Vistaprint on the print marketing side… Read More »

Part VII: Guide To Selling Marketing Services

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One of the major challenges faced by a printer that wants to offer marketing services involves changing their sales strategies and tactics.  There really is a big transition from commodity-based sales to solution sales. In my book Business Tranformation: A New Path to Profit for the Printing Industry, you will not find a how-to-guide on… Read More »

Part I. Patience, Perseverance and Perspective

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Hello! Welcome to Part I of my series, a reflection of my new book, “Business Transformation: A New Path To Profit For The Printing Industry”. This is the first installment in a nine part series, chronicling some of the major highlights of the book, and how they can aid and assist your business into pushing… Read More »