The very factors that are causing printers to offer new services, channel complexity, tidal waves of technological change, shifting demographics and intense competitive pressures are the same factors that are causing major changes in the buying behaviors of their target clients.
It’s a conundrum, you can’t compete without investing in new technologies and upgrading your services, yet every time you do you are haunted by failed rollouts and change management issues. The only thing you can try to do with a checkered past is to learn from it.
Taking stock of your fulfillment company is an important part of achieving and maintaining success. You rely on your fulfillment company to fill orders, and to do so with a high degree of speed and accuracy. Even if things seem to be going well, it’s always a good idea to take some time to assess… Read More »
Thanks to my VP of Sales, Karen DeWolfe, for helping on this one! Fulfillment is a process. Not one specific task. It involves everything from warehousing materials, to filling an order, to packaging and shipping it in a timely manner. The materials may go directly to the end user, or it may go to the… Read More »
Your online image is a huge component of your business reputation. Just because you haven’t (hopefully) been embroiled in any controversy or involved in a major business showdown that made you come out smelling anything but roses, it doesn’t mean you don’t have a bit of polishing to do. Let’s face it, we all need… Read More »
Did you know that you have a marketing voice? Your marketing voice is what makes your business resonate with your prospects and customers. It’s distinctly “you.” (Of course, the “you” here is a business “you.”) It’s all about your tone in all your marketing materials. The style in which your materials are written. From your… Read More »
When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your target market… Read More »
Responsive web development and design is the idea that the development of a website should actually respond to the environment that a user is in, and the user’s actions. This involves the platform, orientation and screen size. Ideally, when a user switches devices, the website itself should switch seamlessly, accommodating for the difference in screen… Read More »
The mobile marketing world can be full of obstacles and pitfalls. Some marketers may ignore it in an effort to deny its importance. Others may just not want to deal with the work involved with gearing things toward mobile devices. And many marketers dabbles in it, getting their feet barely wet and stepping slowly, as… Read More »
When it comes to marketing, I absolutely love talking about the various ways that companies can increase awareness of their products & services and then generate leads. If you are a services provider, I’m sure you do as well. But the bottom line is this — we can’t just stop at the awareness or lead-generation… Read More »