Tag Archives: #marketing

Using YouTube To Attract Attention to Your Printing Business

By

Earlier this week, there was an announcement on the YouTube blog about a big achievement. People now upload 72+ hours of video every minute to YouTube! To commemorate that announcement and its seventh birthday, they also put together a video that highlights its remarkable growth. If you have a moment, I think you’d enjoy it:… Read More »

Content is King in Inbound Marketing

By

Alright, before I let you read this article, please let me state this: I recognize that many readers of the Digital Nirvana generate a lot of their business executing outbound marketing activities for their clients. And if you know me, you know that I believe in a multi-channel approach — one that incorporates traditional marketing… Read More »

Lessons from the Online Marketing Summit

By

As someone that primarily works with companies in the print, mail, and fulfillment industries, I spend a lot of time at trade shows and conferences that target those groups. Those events provide me with opportunities to network with customers and prospects, but they also help me to stay informed of trends that effect companies in… Read More »

Using Marriage Tips To Spruce Up Your Marketing

By

Valentine’s Day was a big event at our office this year. The door bell rang with deliveries of flowers at seemingly every other hour. The lunch room was filled with boxes of heart-shaped cookies. A few of the employees even wore bright red clothing to commemorate the occasion. And yet, seeing all of these things… Read More »

Are You Ready to Get on the Google+ Train?

By

When Google+ was first released in 2011, there certainly was a lot of buzz in the marketing world.  However, for many of us, the reaction was this: “Oh no; do we really have another social network to worry about?” Well, if you have been neglecting adding Google+ to your marketing activities up until now, you… Read More »

5 Reasons Printers Should Care About Google +

By

Google+ has only been with us for a short time. But within its first month, most reports state that more than 25 million people joined the service. What makes that fairly impressive is that the service was still only in invitational-only mode. However, Google has recently announced that the social network is now open to everyone.… Read More »

Part VII: Guide To Selling Marketing Services

By

One of the major challenges faced by a printer that wants to offer marketing services involves changing their sales strategies and tactics.  There really is a big transition from commodity-based sales to solution sales. In my book Business Tranformation: A New Path to Profit for the Printing Industry, you will not find a how-to-guide on… Read More »

Part VI: Promoting Your New Business

By

Note: This is Part 7 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Transforming from a printing company printer into a marketing service provider certainly may require a lot of internal work. But once those steps have been completed, a crucial step in the… Read More »

Part II: Making Sense of the Transformation

By

No matter how you dress it up, a printer is a printer. Most printers would say that it is their price and customer service that will set them apart. If everyone has the same recipe for setting themselves apart, how much difference is there? Becoming a marketing services provider takes some time, and there are… Read More »