Tag Archives: Media buying statistics

Does Direct Mail Need a Defibrillator?

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“Is direct mail dead?” This is one of the most common questions we receive from our clients. Everyone has their perspective on this lively debate; but since numbers don’t have opinions, I thought I’d share some that were recently published in the Winterberry Group’s Outlook 2011: What to Expect in Digital and Direct Marketing. Marketers… Read More »