There are many danger zones you need to dodge as you send out your mobile marketing messages. There are so many different moving parts with marketing to an “on the go” audience. And it’s easy to leave out a key element or forget something that can make or break your mobile marketing efforts. Here are… Read More »
What is NFC? NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short range wireless RFID technology. You may have heard of NFC and its ability to make mobile payments easy. Account information is stored… Read More »
Taking stock of your fulfillment company is an important part of achieving and maintaining success. You rely on your fulfillment company to fill orders, and to do so with a high degree of speed and accuracy. Even if things seem to be going well, it’s always a good idea to take some time to assess… Read More »
Traditionally, web-to-print has been all about helping customers retain brand control, get their collateral faster, get better return on investment for marketing campaigns and realize savings on printing budgets. This was done by providing a system that encompassed online ordering, tracking and collaboration of materials. Web to print is still all about those things, but… Read More »
When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your target market… Read More »
You should plan your content, all your content, for mobile. Sound crazy? Maybe it is. But here’s the thing – you know you need to keep your mobile content relevant. Mobile users don’t want the fluff. They want what they want, when they want it…on their various mobile devices. So when you are planning your… Read More »
The mobile marketing world can be full of obstacles and pitfalls. Some marketers may ignore it in an effort to deny its importance. Others may just not want to deal with the work involved with gearing things toward mobile devices. And many marketers dabbles in it, getting their feet barely wet and stepping slowly, as… Read More »
There is no doubt that mobile marketing is hot. New articles, press releases, case studies, and products are released every day that talk about ways that companies can reach the growing mobile audience. I truly believe that there is an opportunity for service providers to capitalize on that trend. In my last article, I talked… Read More »
On Tuesday, I posted about a very funny (but appropriate) response I recently saw to a question about the use SnapTags over QR Codes. (In case you missed it, you can see the post here.) But funny and thought-provoking comments aside, the issue itself still stands—which is better and why? With the rise in number… Read More »
As you’re likely well-aware, the mobile channel continues to experience significant levels of growth. According to the CTIA Wireless association, mobile subscription penetration in the United States exceeds 100% of the population; many people own and use more than one mobile device. Furthermore, CTIA estimates that that close to 30% of U.S. households are “wireless-only,”… Read More »