There is no doubt that the world of mobile is creating many opportunities for folks in the marketing and communications industries. Mobile technology has opened up new ways for companies to reach prospects, generate leads, and provide customer support. For service providers, there is opportunity to help marketers achieve their mobile-related goals. One area in… Read More »
If you’ve already made the leap to creating a mobile website for your business, we commend you. Mobile website traffic continues to rise… and it will do so even more with all of the fortunate folks that received a smartphone as a gift this holiday season. When they interact with your company on a site… Read More »
According to the “Mobile Media Report” released by Nielsen at the end of 2011, the number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010. Marketers everywhere must adapt to this growing trend. Mobile is changing the way that people search, find, and consume information. Can printers capitalize on that need?… Read More »