Tag Archives: multi-channel marketing

Embrace The Multi-Channel World

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Picture your customer. You may think this is a simple task. Your customer is who you want to sell to. Surely, you have an idea of what kind of person needs your product or service. But then, take a step back. How intricate and splintered have our lives become outside of the office? We consume… Read More »

Avoiding a Multi-Channel Marketing Meltdown

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There is no doubt that more and more companies in the print industry are looking to expand their services to include additional marketing channels. Certainly, some have been doing that for many years, while others may just be starting to hop on the transformation path. The transformation from a print-only business to one that offers… Read More »