LinkedIn has always been a business-oriented social networking site. So it’s a natural place to set up shop and create a presence in order to connect with other businesses. It helps you to keep in touch with colleagues and customers, find experts, or show off your own expertise. LinkedIn allows you to interact and network… Read More »
We need to enable our print campaigns to launch on a dime in support of trends gleaned from online activity. Of course, we will want to communicate with people who are already online through online means – but why not extend the learning to be able to launch the same great message to the customers we know don’t use our online channels? Or simply reinforce the online message with a tangible printed campaign?