Tag Archives: paul bobnak

If You Haven’t Tested Personalization, Why Not?

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This morning, Target Marketing reported on Archive Director Paul Bobnak’s latest analysis of the expansive Who’s Mailing What archives. Of significant interest to Digital Nirvana readers is Bobnak’s finding that — in the first six months of 2010 –personalization of direct mail increased 19 percent over all of 2009. “Used in 35 percent of direct… Read More »