Tag Archives: personalization

We Have Data, but What Now?

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Increasingly, marketers are gathering more data. But do they know what to do with it once they have it? According to a research study by the Aberdeen Group last year (and now being offered a free download by Adobe), best in class marketing organizations are gathering loads of data through techniques like website visitor tracking;… Read More »

Understanding Different Applications for Personalization

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“Personalization” continues to be a prominent topic in a number of different circles: marketing, publishing, eCommerce, social networking, and search. It’s no wonder why: personalization helps boost response rates and profitability in cross-media campaigns, helps marketers drive conversion on their Websites & landing pages, and much more. Wikipedia provides a very broad definition of personalization, which… Read More »

The Fine Line Between Personalization and Scamming

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I received one of those refinancing letters in the mail today. It was perforated, tri-folded, and looked like some kind of official government document. The outside said, “Homeowner,” but inside, it addressed me by name, the refinance offer reflected my original mortgage, and the letter included a “pre-qualification offer.” So the inside said, “Personal, relevant… Read More »

Getting Familiar with PDF/VT

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The evolution of variable data publishing and the technology that enables it has been a bumpy journey. While that journey long predates my entry into the print industry, many of the issues that printers have had to deal with when trying to accomplish the creation and production of a variable data job have persisted: processing… Read More »

I’m Sorry, Did I Miss Something?

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I was just reading an interview with Tony Cox, founder of the multichannel food consultancy 5th Food Group, in Multichannel Merchant. Halfway through, I stopped and said, “Huh? Did I really read that?” Cox had been asked whether he recommended mailing catalogs anymore or whether catalogs are playing a new role for direct merchants in… Read More »

Why Don’t Clients Repeat 1:1 Print Jobs?

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“In a difficult economy like this marketing budgets are tight. The only projects that get funded are the ones that can prove strong ROI. That’s why you need a way to prove to clients that your solutions will deliver.” This quote came from a November 18 press release from Caslon & Company promoting a PODi… Read More »