Tag Archives: Personalized URLs

Marketing Automation and the Sales Funnel


When it comes to marketing, I absolutely love talking about the various ways that companies can increase awareness of their products & services and then generate leads. If you are a services provider, I’m sure you do as well. But the bottom line is this — we can’t just stop at the awareness or lead-generation… Read More »

A Return to Strategy


“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!” Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR Codes. Personalized URLs. Augmented Reality. SMS/Text-Messaging. Mobile Email. Social Media Advertising. Those are just a few of the terms that we hear and… Read More »