Tag Archives: print personalization

Part II: Making Sense of the Transformation

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No matter how you dress it up, a printer is a printer. Most printers would say that it is their price and customer service that will set them apart. If everyone has the same recipe for setting themselves apart, how much difference is there? Becoming a marketing services provider takes some time, and there are… Read More »

Repositioning Case Studies for “Green”

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I’m used to looking at the case studies from digital press and personalization software suppliers for the marketing effectiveness of 1:1 printing, but as “green” continues to gather steam as a hot marketing angle, I’m starting to rethink how I position this information. This morning, I repositioned a case study from AutoNation and DME that… Read More »