Tag Archives: print

NFC: The Future is Here

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What is NFC? NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short range wireless RFID technology. You may have heard of NFC and its ability to make mobile payments easy. Account information is stored… Read More »

What Should You Be Asking Your Fulfillment Company?

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Taking stock of your fulfillment company is an important part of achieving and maintaining success. You rely on your fulfillment company to fill orders, and to do so with a high degree of speed and accuracy. Even if things seem to be going well, it’s always a good idea to take some time to assess… Read More »

Fulfillment 101

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Thanks to my VP of Sales, Karen DeWolfe, for helping on this one!  Fulfillment is a process. Not one specific task. It involves everything from warehousing materials, to filling an order, to packaging and shipping it in a timely manner. The materials may go directly to the end user, or it may go to the… Read More »

Find Your Marketing Voice

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Did you know that you have a marketing voice? Your marketing voice is what makes your business resonate with your prospects and customers. It’s distinctly “you.” (Of course, the “you” here is a business “you.”) It’s all about your tone in all your marketing materials. The style in which your materials are written. From your… Read More »

Content, Responsive Web, And Mobile Strategy

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You should plan your content, all your content, for mobile. Sound crazy? Maybe it is. But here’s the thing – you know you need to keep your mobile content relevant. Mobile users don’t want the fluff. They want what they want, when they want it…on their various mobile devices. So when you are planning your… Read More »

Are You Losing The Mobile Marketing Battle?

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The mobile marketing world can be full of obstacles and pitfalls. Some marketers may ignore it in an effort to deny its importance. Others may just not want to deal with the work involved with gearing things toward mobile devices. And many marketers dabbles in it, getting their feet barely wet and stepping slowly, as… Read More »

Marketing Automation and the Sales Funnel

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When it comes to marketing, I absolutely love talking about the various ways that companies can increase awareness of their products & services and then generate leads. If you are a services provider, I’m sure you do as well. But the bottom line is this — we can’t just stop at the awareness or lead-generation… Read More »

The Do’s and Don’ts for Using QR Codes

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This week, I’d like to turn the spotlight on one of my employees briefly. Michelle Jollymore has worked very hard for many of our clients (and for our own marketing efforts) to effectively incorporate QR Codes onto printed materials. To serve as a checklist for herself, and to help others succeed with QR Codes, she has compiled… Read More »

Part VIII: Social Networking’s Role

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Note: This is Part 8 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Social networking is certainly one of my favorite passions. I truly believe that it can help print, mail, fulfillment, and marketing services providers in many different areas — including marketing, sales,… Read More »