Tag Archives: #printing

What Should You Be Asking Your Fulfillment Company?

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Taking stock of your fulfillment company is an important part of achieving and maintaining success. You rely on your fulfillment company to fill orders, and to do so with a high degree of speed and accuracy. Even if things seem to be going well, it’s always a good idea to take some time to assess… Read More »

Fulfillment 101

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Thanks to my VP of Sales, Karen DeWolfe, for helping on this one!  Fulfillment is a process. Not one specific task. It involves everything from warehousing materials, to filling an order, to packaging and shipping it in a timely manner. The materials may go directly to the end user, or it may go to the… Read More »

Are You Afraid To Ask For Help?

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It’s natural to avoid asking for help. You worry that it makes you appear weak. That it makes you appear ignorant or uninformed. Like you can’t do your job, or are just plain unable to get the job done. Asking for help doesn’t have to be a bad thing. In fact, it can lead to… Read More »

6 Tips For A Marketing Spring Cleaning

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Spring is the perfect time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, decluttered or re-vamped. (Of course, scheduling something like this once a year, no matter what time of the year, can be a great thing). By springtime, all those resolutions you made at New… Read More »

Find Your Marketing Voice

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Did you know that you have a marketing voice? Your marketing voice is what makes your business resonate with your prospects and customers. It’s distinctly “you.” (Of course, the “you” here is a business “you.”) It’s all about your tone in all your marketing materials. The style in which your materials are written. From your… Read More »

Graphic Arts Printing – What’s Workflow got to do with it?

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If you’re a commercial printer looking to get your share of the growing digital opportunity, what’s workflow got to do with it? A lot, as it turns out. In fact, workflow can mean the difference between a print operation that’s rooted in the dark ages and one equipped to satisfy the expectations of 21st century customers. Can streamlined digital workflow help commercial printers survive – or better yet, thrive – in the second decade of the new millennium? Yes it can -and here’s how:

Facebook Basics for the Marketing Services Provider

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Did you know that Facebook has over 200 million active users? Don’t you think your current and future customers are among them? So stop putting off the inevitable and set up a Facebook business page so you can connect with prospects and customers, promote your products/services, and also the content you put out (articles, videos, audios, etc.) about your products and services.

Stolen Fold from Sheraton

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I found this diemensional promo piece in a Sheraton hotel room. It has different lenght panels with half inch tabs glued to the center. It makes a super-cool reveal – take a look! Below is the embed code for this week’s fold: Sheraton Dimensional Promo Piece

How Responsible Sourcing Will Impact Printers in 2011

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The rhetoric surrounding “green”, “sustainability” and “corporate social responsibility” has cooled a bit. This means we are now in the normalization phase. Between 2005 and 2008, literally everything gained a greenish tinge. 2009 capped the trend by becoming the year of the “green printing trade show”. Trade shows in 2010 had a diminished green presence. So here we are in 2011. Responsible sourcing/procurement is fast becoming the driving realization that encompasses everything green and sustainable.

New Skills for New Services

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Many companies acquiring new solutions fail to develop a comprehensive plan before going to market. They go right from training on the solution into the field with exactly the same approach that they used for their traditional offerings. This is a doomed approach. With that in mind let’s discuss the new skills for new services that are required for success with a new solution.