Tag Archives: privacy

A Database Will Become Something Else Altogether. But What?

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Multics released the first commercial relational database management system in 1976. Soon thereafter, in the 1980s, direct marketers moved to computerize and warehouse names and addresses. Zoom forward to today. Databases have become the fundament of direct marketing, customer relationship management, and a lot of other core business initiatives. The question is: Where is this evolution going?… Read More »

Personalize? Just Because We Can, Doesn’t Mean We Should.

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I received an annoying email from Harry and David this morning. This was definitely not an accident. I didn’t like it and here’s why. The Harry and David Harvest 2010 catalog showed up in my mailbox yesterday, complete with Intelligent Mail Barcode and a note to the Postmaster to deliver in the proscribed two-day window.… Read More »