Tag Archives: promotion

Marketing Services Transformation- The Business Plan

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Most commercial operations (print, mail, and fulfillment) are sitting on top of unrealized revenue somewhere in the vicinity of 50% of their current business volume.  Chances are that a six million dollar operation has an additional three million dollars of untapped revenue potential within their existing customer base. While there are many sources or channels… Read More »

Personalization – not just for Direct Mail Anymore

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Orange County Printing (OCP), a Consolidated Graphics, Inc. (NYSE: CGX) company, has launched Forte Select, a line of personalized promotional gift and apparel items.   Unlike traditional promotional product providers, Forte Select enables users to create one-off pieces such as mugs, mouse pads, and t-shirts that are personalized with individuals’ names, images, or other custom content.   “We are… Read More »