Tag Archives: PSP

What is “Solutions Selling?”

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The term “Solution Selling” has been around for a while. Frank Watts laid claim to the term as early as 1975 at Wang Laboratories and started a series of “Solutions Selling” workshops in the early 1980s. One of his major clients for the workshops was Xerox. Subsequently, various spin-offs have emerged, each with its own… Read More »

The Fear Factor! Musings from the PODi AppForum

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I just returned from the PODi 2011 AppForum in Las Vegas.  It was a great event and my colleagues and I had an opportunity to meet with many of our customers in addition to many Print Service Providers (PSP’s) trying to find the “silver bullet” for new revenue growth. During my flight home I was thinking… Read More »