Tag Archives: QR codes

Fulfillment 101

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Thanks to my VP of Sales, Karen DeWolfe, for helping on this one!  Fulfillment is a process. Not one specific task. It involves everything from warehousing materials, to filling an order, to packaging and shipping it in a timely manner. The materials may go directly to the end user, or it may go to the… Read More »

The New World Of Web-To-Print Solutions

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Traditionally, web-to-print has been all about helping customers retain brand control, get their collateral faster, get better return on investment for marketing campaigns and realize savings on printing budgets. This was done by providing a system that encompassed online ordering, tracking and collaboration of materials. Web to print is still all about those things, but… Read More »

Educating Your Audience About QR Codes

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When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your target market… Read More »

Content, Responsive Web, And Mobile Strategy

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You should plan your content, all your content, for mobile. Sound crazy? Maybe it is. But here’s the thing – you know you need to keep your mobile content relevant. Mobile users don’t want the fluff. They want what they want, when they want it…on their various mobile devices. So when you are planning your… Read More »

Embrace The Multi-Channel World

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Picture your customer. You may think this is a simple task. Your customer is who you want to sell to. Surely, you have an idea of what kind of person needs your product or service. But then, take a step back. How intricate and splintered have our lives become outside of the office? We consume… Read More »

Are You Losing The Mobile Marketing Battle?

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The mobile marketing world can be full of obstacles and pitfalls. Some marketers may ignore it in an effort to deny its importance. Others may just not want to deal with the work involved with gearing things toward mobile devices. And many marketers dabbles in it, getting their feet barely wet and stepping slowly, as… Read More »

Integrating Mobile and Social Media Efforts

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There is no doubt that mobile devices and social networks are changing the way people communicate. The shift is happening fast… and it continues to grow. When it comes to marketing your business, are you taking steps to adjust to that shift? Mobile + Social Integration Your audience is using their mobile devices. A lot.… Read More »

The Do’s and Don’ts for Using QR Codes

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This week, I’d like to turn the spotlight on one of my employees briefly. Michelle Jollymore has worked very hard for many of our clients (and for our own marketing efforts) to effectively incorporate QR Codes onto printed materials. To serve as a checklist for herself, and to help others succeed with QR Codes, she has compiled… Read More »

A Quick Rundown of Mobile Marketing

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There is no doubt that mobile marketing is hot. New articles, press releases, case studies, and products are released every day that talk about ways that companies can reach the growing mobile audience. I truly believe that there is an opportunity for service providers to capitalize on that trend. In my last article, I talked… Read More »

Capitalizing on the 2012 USPS Mobile Barcode Promotion

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For the second straight summer, the United States Postal Service is offering a discount to companies that include a mobile barcode on their mailings. While I believe that last year’s promotion helped to increase awareness of QR Codes in the mainstream, there were also many poor uses of QR Codes by marketers. To help prevent… Read More »