Sometimes the numbers aren’t what they seem. Higher response rates don’t always mean better results. Conversion rates don’t always tell the whole story. And average order value can be misleading. So how can you make sure your programs receive the credit they are due?
There has been evidence in many companies that the state of the economy is improving, however the pressure to feed the sales pipeline will never lessen. Businesses have always placed a premium on the sales effort and on accomplishment in bringing in more revenue. Even when there is “no hiring” going on, most companies would… Read More »