One of the major challenges faced by a printer that wants to offer marketing services involves changing their sales strategies and tactics. There really is a big transition from commodity-based sales to solution sales. In my book Business Tranformation: A New Path to Profit for the Printing Industry, you will not find a how-to-guide on… Read More »
In theory, if you really want to find the best solution at the best price, you need to talk to a lot of different suppliers and be willing to review a lot of bids. But who wants to source 100 vendors – or even 20 for that matter? In the past, I have always encouraged my clients to issue a short “Request for Information” or RFI in advance of the RFP process.