Tag Archives: Selling

New Services – Same Old Sales?

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The very factors that are causing printers to offer new services, channel complexity, tidal waves of technological change, shifting demographics and intense competitive pressures are the same factors that are causing major changes in the buying behaviors of their target clients.

Part IV: Assembling Your Roster

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Note: This is Part 4 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry“ We have gone over the strategy you need to make your transformation to a marketing services provider work. There are steps in place, a marketing and a business plan, now you… Read More »