For the second straight summer, the United States Postal Service is offering a discount to companies that include a mobile barcode on their mailings. While I believe that last year’s promotion helped to increase awareness of QR Codes in the mainstream, there were also many poor uses of QR Codes by marketers. To help prevent… Read More »
Note: This is Part 7 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Transforming from a printing company printer into a marketing service provider certainly may require a lot of internal work. But once those steps have been completed, a crucial step in the… Read More »
Many companies acquiring new solutions fail to develop a comprehensive plan before going to market. They go right from training on the solution into the field with exactly the same approach that they used for their traditional offerings. This is a doomed approach. With that in mind let’s discuss the new skills for new services that are required for success with a new solution.
Communicating to the client the changes and additional work being performed can minimally be used as a way of creating good will and improving the relationship, but can also be an objective way of identifying and communicating additional costs. You decide in advance of discussion whether these are costs you wish to pursue with your client. Most importantly, you know that the work and costs exist.