Tag Archives: social media

What Printers Should Talk about Online

By

It’s Marketing’s job to influence that 57 percent of the market opportunity before Sales contact, to position your company as a thought-leader and to make sure that customers don’t get locked into a requirements definition that locks you out of the sale. Since the majority of that process occurs on the web – or from colleague’s referrals based on what they have seen on the web, how you talk about your services online makes a big difference in potential sales success.

What Is Multi-Channel Marketing?

By

The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology evolves, the meaning of multi-channel marketing and all that it embraces also evolves. Multi-channel marketing is all about using… Read More »

Fulfillment 101

By

Thanks to my VP of Sales, Karen DeWolfe, for helping on this one!  Fulfillment is a process. Not one specific task. It involves everything from warehousing materials, to filling an order, to packaging and shipping it in a timely manner. The materials may go directly to the end user, or it may go to the… Read More »

6 Tips For A Marketing Spring Cleaning

By

Spring is the perfect time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, decluttered or re-vamped. (Of course, scheduling something like this once a year, no matter what time of the year, can be a great thing). By springtime, all those resolutions you made at New… Read More »

The New World Of Web-To-Print Solutions

By

Traditionally, web-to-print has been all about helping customers retain brand control, get their collateral faster, get better return on investment for marketing campaigns and realize savings on printing budgets. This was done by providing a system that encompassed online ordering, tracking and collaboration of materials. Web to print is still all about those things, but… Read More »

Content, Responsive Web, And Mobile Strategy

By

You should plan your content, all your content, for mobile. Sound crazy? Maybe it is. But here’s the thing – you know you need to keep your mobile content relevant. Mobile users don’t want the fluff. They want what they want, when they want it…on their various mobile devices. So when you are planning your… Read More »

Embrace The Multi-Channel World

By

Picture your customer. You may think this is a simple task. Your customer is who you want to sell to. Surely, you have an idea of what kind of person needs your product or service. But then, take a step back. How intricate and splintered have our lives become outside of the office? We consume… Read More »

Inbound Marketing: Make Your Website Work for You

By

Every day the average person is bombarded with marketing messages. This happens from the time they wake up and turn on the radio or television, look at their smartphone…and then later as they drive by huge billboards, buses with ads on the side, and so on. There are marketing messages that seemingly come from everywhere.… Read More »

Twitter Basics to Grow Your Business

By

There is no doubt that more and more companies in the print, mail, and fulfillment industries are adopting Twitter as part of their marketing efforts. One way to see this in action is to see the service providers and vendors that are already using Twitter to discuss and/or promote the upcoming Labelexpo Americas and Graph… Read More »

Integrating Mobile and Social Media Efforts

By

There is no doubt that mobile devices and social networks are changing the way people communicate. The shift is happening fast… and it continues to grow. When it comes to marketing your business, are you taking steps to adjust to that shift? Mobile + Social Integration Your audience is using their mobile devices. A lot.… Read More »