Tag Archives: social media

Content is King in Inbound Marketing

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Alright, before I let you read this article, please let me state this: I recognize that many readers of the Digital Nirvana generate a lot of their business executing outbound marketing activities for their clients. And if you know me, you know that I believe in a multi-channel approach — one that incorporates traditional marketing… Read More »

Tools and Techniques to Succeed with Inbound Marketing

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Over the past month, I’ve provided a bit of an overview on what inbound marketing is and why it’s important to your business. Today, I’d like to chat about some of the specific tools and techniques that you can use to succeed with your inbound marketing efforts. Your Blog When you set inbound marketing into… Read More »

Starting Your Inbound Marketing Strategy

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In my last article, I discussed the growing importance of understanding inbound marketing.  Yes, it is a popular topic in the worlds of business and communications today… but for good reason: an effective inbound marketing strategy can truly help your organization grow! Today, I’d like to discuss a bit about how to move forward with… Read More »

The Inbound Marketing Low-Down

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Over the next few weeks, I’d like to share articles in a series that is  focused on one major theme: How companies in the printing industry can use inbound marketing to grow their business. Here is Part 1! Every business dreams of those “easy” sales. The sales where customers virtually fall into your lap. Don’t… Read More »

Are You Ready to Get on the Google+ Train?

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When Google+ was first released in 2011, there certainly was a lot of buzz in the marketing world.  However, for many of us, the reaction was this: “Oh no; do we really have another social network to worry about?” Well, if you have been neglecting adding Google+ to your marketing activities up until now, you… Read More »

A Return to Strategy

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“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!” Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR Codes. Personalized URLs. Augmented Reality. SMS/Text-Messaging. Mobile Email. Social Media Advertising. Those are just a few of the terms that we hear and… Read More »

Things to Know About the Google+ Pages Feature

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From the day Google+ was released a few months ago, it has made quite an impact on the world of social networking. Many reports indicate that 50 million users signed up for the service within the first three months. Yes, it’s true that there is still quite a gap between Google+ and Facebook and Twitter.… Read More »

First Impressions of Google+

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At the end of June, search giant Google unveiled its new social networking site, Google+ (phonetically pronounced “Google Plus”). Google+ is the company’s attempt, albeit not its first, to create a social network that rivals dominant services like Facebook and Twitter. Google is trying to differentiate itself from those networks by providing robust tools for… Read More »