Tag Archives: social networks

Inbound Marketing: Make Your Website Work for You

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Every day the average person is bombarded with marketing messages. This happens from the time they wake up and turn on the radio or television, look at their smartphone…and then later as they drive by huge billboards, buses with ads on the side, and so on. There are marketing messages that seemingly come from everywhere.… Read More »

Tools and Techniques to Succeed with Inbound Marketing

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Over the past month, I’ve provided a bit of an overview on what inbound marketing is and why it’s important to your business. Today, I’d like to chat about some of the specific tools and techniques that you can use to succeed with your inbound marketing efforts. Your Blog When you set inbound marketing into… Read More »

Understanding Different Applications for Personalization

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“Personalization” continues to be a prominent topic in a number of different circles: marketing, publishing, eCommerce, social networking, and search. It’s no wonder why: personalization helps boost response rates and profitability in cross-media campaigns, helps marketers drive conversion on their Websites & landing pages, and much more. Wikipedia provides a very broad definition of personalization, which… Read More »

Are You Ready to Get on the Google+ Train?

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When Google+ was first released in 2011, there certainly was a lot of buzz in the marketing world.  However, for many of us, the reaction was this: “Oh no; do we really have another social network to worry about?” Well, if you have been neglecting adding Google+ to your marketing activities up until now, you… Read More »

Things to Know About the Google+ Pages Feature

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From the day Google+ was released a few months ago, it has made quite an impact on the world of social networking. Many reports indicate that 50 million users signed up for the service within the first three months. Yes, it’s true that there is still quite a gap between Google+ and Facebook and Twitter.… Read More »

Part VI: Promoting Your New Business

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Note: This is Part 7 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Transforming from a printing company printer into a marketing service provider certainly may require a lot of internal work. But once those steps have been completed, a crucial step in the… Read More »