Tag Archives: strategy

Five Key Considerations for Offering Mobile Marketing Services

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As you’re likely well-aware, the mobile channel continues to experience significant levels of growth. According to the CTIA Wireless association, mobile subscription penetration in the United States exceeds 100% of the population; many people own and use more than one mobile device. Furthermore, CTIA estimates that that close to 30% of U.S. households are “wireless-only,”… Read More »

A Return to Strategy

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“Tactics, Tactics, Tactics…. Everywhere I look, all I see is tactics!” Perhaps you have also felt that same way recently. We hear about tactics across nearly every marketing channel out there. QR Codes. Personalized URLs. Augmented Reality. SMS/Text-Messaging. Mobile Email. Social Media Advertising. Those are just a few of the terms that we hear and… Read More »

Business Seems to be Getting Better, But . . .

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I  asked the owner of a mid-size printing company how his business seemed to be going so far this year. He said “Well,  I ended 2010 better than 2009 and we’ve started this year optimistically. The plant seems busier, quotes are up, my salespeople are telling me they’re seeing more action, and I’m even thinking of… Read More »