Tag Archives: targeting

Targeting, Inference and Missing the Point

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If you notice how direct marketers are treating you, you can figure out how well they know you…and what techniques they’re using to try to get you to buy. Sometimes marketers target you using previous transaction history or other available data. And that’s good. But sometimes you can see that marketers aren’t targeting you, but only making an inference about you. Sometimes making that inference goes just fine…and sometimes it’s way off base.