Tag Archives: Technology

Encyclopedia Britannica Ceases Print Edition After 244 Years

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The Encyclopedia Britannica made headlines earlier this week when it announced that it was “stopping the presses” and ceasing publication of its print edition after a strong 244-year run. From a business standpoint, one can understand why this inevitably needed to happen: Encyclopedia Britannica Inc. has sold just 8,000 sets of its latest 32-volume, $1,395… Read More »

Five Key Considerations for Offering Mobile Marketing Services

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As you’re likely well-aware, the mobile channel continues to experience significant levels of growth. According to the CTIA Wireless association, mobile subscription penetration in the United States exceeds 100% of the population; many people own and use more than one mobile device. Furthermore, CTIA estimates that that close to 30% of U.S. households are “wireless-only,”… Read More »

Part IX: Keeping Up with the Future

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Note: This is Part 9 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Since I first started writing the book Business Transformation: A New Path to Profit for the Printing Industry, things sure have changed a bit in the worlds of marketing, communications, and… Read More »

Achieving Customer Communications Nirvana

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“Right message, right time, right medium” is the mantra that we’ve been hearing regarding the need to make communications more relevant, personalized, and tailored to a person’s interests and preferences. One area where we’ve seen increased focus on applying this concept is in the area of customer communications, which encompasses informational, transactional, and promotional communications… Read More »