It’s a conundrum, you can’t compete without investing in new technologies and upgrading your services, yet every time you do you are haunted by failed rollouts and change management issues. The only thing you can try to do with a checkered past is to learn from it.
A lively discussion about personalized URLs (p-URLs) unfolded on LinkedIn’s Direct Mail group this week. Actually, pURLs surfaced in conjunction with a more general posting about cross-media. Things heated up when somebody asked how much other group members were charging clients “per pURL.” Despite some feisty back and forth, the group generally agreed that —… Read More »