Tag Archives: tips

Twitter Basics to Grow Your Business

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There is no doubt that more and more companies in the print, mail, and fulfillment industries are adopting Twitter as part of their marketing efforts. One way to see this in action is to see the service providers and vendors that are already using Twitter to discuss and/or promote the upcoming Labelexpo Americas and Graph… Read More »

The Do’s and Don’ts for Using QR Codes

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This week, I’d like to turn the spotlight on one of my employees briefly. Michelle Jollymore has worked very hard for many of our clients (and for our own marketing efforts) to effectively incorporate QR Codes onto printed materials. To serve as a checklist for herself, and to help others succeed with QR Codes, she has compiled… Read More »

Content is King in Inbound Marketing

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Alright, before I let you read this article, please let me state this: I recognize that many readers of the Digital Nirvana generate a lot of their business executing outbound marketing activities for their clients. And if you know me, you know that I believe in a multi-channel approach — one that incorporates traditional marketing… Read More »

5 Points on Inbound Marketing and Lead Generation

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The whole point of inbound marketing is lead generation. You are taking website visitors and hoping that they lead to eventual sales. But you can’t take gigantic steps to get there. You need to take one step at a time in order to lay the proper groundwork. Here are a few points when it comes… Read More »

Using Marriage Tips To Spruce Up Your Marketing

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Valentine’s Day was a big event at our office this year. The door bell rang with deliveries of flowers at seemingly every other hour. The lunch room was filled with boxes of heart-shaped cookies. A few of the employees even wore bright red clothing to commemorate the occasion. And yet, seeing all of these things… Read More »