Tag Archives: transaction printing

Printing Profits on White Paper

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I have to admit that I’m becoming a true believer in the benefits of full-color white paper solutions. This is somewhat surprising since I’ve often been the person saying “black and white is good enough” for many of my client’s applications. (I made money designing those nifty paper stocks!) But, I’ve been watching inkjet technology… Read More »

Getting Marketing Teams Engaged with Production Print

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It’s no secret that marketing departments are savvy when it comes to direct mail. It’s a channel they’ve traditionally owned. They routinely work with vendors – whether it’s a direct mail house or commercial printshop – who provide access to sophisticated tools for conceiving, creating, composing, personalizing, mail-merging, printing and delivering mailpieces to a designated… Read More »