Putting the Wow in any offer requires understanding and delivering value. If you want to understand the value of TransPromo, you need to look at it from a few different perspectives: What does marketing (your customer) value? What creates value for the organization producing the document? What does the end-recipient of the document (your customer’s… Read More »
Transform your customer’s statements into their best customer communications vehicle… with personalization and relevant content. TransPromo communications take a standard bill or statement and add meaningful marketing messages — in other words, integrating a TRANSactional document with proactive PROMOtional marketing. The changes in postal rates and technology have created an environment where TransPromo makes good… Read More »
Over the past year or two, I’ve had the impression that the term “TransPromo” is perceived outside the printing industry as being very print-centric. I have this impression because that’s what people outside of the industry that I speak with about TransPromo tell me. Perhaps because the terminology was so talked up in our own… Read More »
Bare Deal likes to describe its coupon service as “Groupon meets Netflix.” Its founders are a couple of Northwestern grads who mail (yes, mail) coupons to consumers who’ve asked for them, requiring payment only when consumers use the coupons. Bare Deal co-founder, Glen Andrianov, explains through an example. ”This week, we are featuring the company,… Read More »
We need to enable our print campaigns to launch on a dime in support of trends gleaned from online activity. Of course, we will want to communicate with people who are already online through online means – but why not extend the learning to be able to launch the same great message to the customers we know don’t use our online channels? Or simply reinforce the online message with a tangible printed campaign?
For card issuers already struggling with portions of the Act that go into effect this week (see Countdown to the CARD Act Part One) the clock is ticking to get all of these changes designed, coded and tested in advance of the February 2010 deadline. I’ve summarize the key content and formatting changes to each type of document below.
On August 20, 2009 the first provisions of the CARD Act go into effect. Beginning in February 2010, the CARD Act entails changes that impact what card issuers can charge, who they can charge and how and when those terms are disclosed. All of these companies are challenged to analyze, redesign and reprogram each of their marketing and customer communications over the next 6 months. Are you ready to help? Tick. Tick. Tick.
Heidi Tolliver-Nigro noted in a recent posting that 1:1 print jobs are rarely repeated. Let’s think about that for a minute. First, what do we mean by 1:1?? Name and address with a customer loyalty coupon? Some real estate post card application? Those are nice, but they have little or nothing to do with the… Read More »
According to an article I recently read by InfoTrends, 63% of customers prefer promotional pieces over purely transactional documents. For this reason, “incorporating promotional messaging in transaction documents can both boost the appeal of a transactional document and generate a higher read rate for the marketing message.” When I read this, I had to stop… Read More »