Tag Archives: transpromotional

Transpromo: What Coattail Are Marketing Messages Riding?

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According to an article I recently read by InfoTrends, 63% of customers prefer promotional pieces over purely transactional documents. For this reason, “incorporating promotional messaging in transaction documents can both boost the appeal of a transactional document and generate a higher read rate for the marketing message.” When I read this, I had to stop… Read More »