Tag Archives: trends

If You Haven’t Tested Personalization, Why Not?


This morning, Target Marketing reported on Archive Director Paul Bobnak’s latest analysis of the expansive Who’s Mailing What archives. Of significant interest to Digital Nirvana readers is Bobnak’s finding that — in the first six months of 2010 –personalization of direct mail increased 19 percent over all of 2009. “Used in 35 percent of direct… Read More »