Tag Archives: trust

Sit Tight. It’s the Year of the Pitch.


I received a press release from Pitch PR touting a Chicago-area company that’s got “a new way for business to market their services electronically/paper-free.” For $199 a year, Pitch says a business can go green, go mobile, and “stay in touch.” It can create “electronic brochures, flyers, messages, schedules, electronic business cards, and more.” I… Read More »

The “Old [Direct] Way” Retains Its Appeal for Everybody


Epsilon research released in August “…shows the preferential attitudes about the trustworthiness of mail strengthened for consumer respondents of all age groups from 2008 to 2010.” Translation: People trust direct mail more than other marketing channels. The survey was conducted by ICOM, a division of Epsilon Targeting. Research focused on attitudes of 18 to 34 year-olds… Read More »