Tag Archives: Twitter

Twitter Basics to Grow Your Business

By

There is no doubt that more and more companies in the print, mail, and fulfillment industries are adopting Twitter as part of their marketing efforts. One way to see this in action is to see the service providers and vendors that are already using Twitter to discuss and/or promote the upcoming Labelexpo Americas and Graph… Read More »

Integrating Mobile and Social Media Efforts

By

There is no doubt that mobile devices and social networks are changing the way people communicate. The shift is happening fast… and it continues to grow. When it comes to marketing your business, are you taking steps to adjust to that shift? Mobile + Social Integration Your audience is using their mobile devices. A lot.… Read More »

Part VIII: Social Networking’s Role

By

Note: This is Part 8 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Social networking is certainly one of my favorite passions. I truly believe that it can help print, mail, fulfillment, and marketing services providers in many different areas — including marketing, sales,… Read More »

First Impressions of Google+

By

At the end of June, search giant Google unveiled its new social networking site, Google+ (phonetically pronounced “Google Plus”). Google+ is the company’s attempt, albeit not its first, to create a social network that rivals dominant services like Facebook and Twitter. Google is trying to differentiate itself from those networks by providing robust tools for… Read More »

If Print Is Dead, Why Is Google in My Mailbox?

By

Yesterday, I returned from the Print Solutions 2011 Conference and Expo where one of the over-riding themes was, not the death of print, but how digital content is driving print. Did you know that eight of the top 10 bestselling books in Japan are print versions of mobile novels (novels written in 200–300 word chunks… Read More »

Take Advantage of LinkedIn Applications

By

LinkedIn has great applications that you can add to your profile that can make it very informational to your online audience.  They help mold your LinkedIn profile into an online portfolio of your past and current work, and what your business is all about.  Here are some of my favorite applications to use for my… Read More »

Twitter Basics for the Marketing Services Provider

By

If you haven’t already checked out Twitter and created a profile, what are you waiting for? Twitter is an excellent micro-blogging platform for you to spread the word about company news, special events, discounts and more. Want to connect with prospects? Want to display your expertise? In 140 characters or less you can “tweet” tips,… Read More »

Calling All Printers: Make Social Media Work for You.

By

The print industry has headlined social media outlets like Facebook and Twitter time and again. Yet, you still haven’t stepped out and joined the ruckus because you’re a brick and mortar printer who makes physical paper objects and the Internet just isn’t a logical way to promote your business, right? WRONG!